The men’s personal care product company AXE has teamed up with famed moonwalker Buzz Aldrin to send 22 people into space, and make sure they smell nice doing it.
The company today (Jan. 9) kicked off its new AXE Apollo Space Academy, an online contest that promises to send 22 winners to the edge of space and back aboard a private spaceship. The winning space travelers will launch aboard a suborbital Lynx space plane built by the U.S. company XCOR Aerospace and operated by the tourism firm Space Expedition Curacao, AXE officials said.
“Space travel for everyone is the next frontier in the human experience,” Buzz Aldrin, who became the second person ever to walk on the moon during NASA’s 1969 Apollo 11 mission in 1969, said in a statement. “I’m thrilled that AXE is giving the young people of today such an extraordinary opportunity to experience some of what I’ve encountered in space.”